Mission

1.5 Cycle is a bicycles store in Khobar, Saudi Arabia. 1.5 Cycle only offers high-end branded bicycles and bicycle equipments. The business team established this store to be as a exclusive center for cyclists in the Saudi Society. Also, the team is looking to launch different social events to educate the society about importance of using bicycles as a transportation methods.

Services

Brand naming
Brand Identity Design
Brand Stratgy
Packaging Design
Print Design (brochures , stationaries, business cards, vehicles)

The Outcome

After understanding the insight of the company and the client's requirements, I created a full brand identity. The business name ,1.5 Cycle, came from the fact that cars drivers should keep a safe distance of 1.5 meter between the car and any cyclist on the road. All the services provided to the client has created a brand identity that keep a safety message in the mind of the viewer.

The Impact

After the launch of the identity, The project got funded by a business man. Also, the business social media pages got 1,850 followers in general during the first two weeks.