PepsiCo undertakes digital marketing globally in the aerated beverage industry to promote its brand. PepsiCo’s brand incorporates several products in its portfolio. However, the top brand in the soft drinks category remains Pepsi. The product has assisted the firm in developing and evolving the brand.To delve deeper into the business models and digital marketing strategies of the beverage, Pepsi majorly uses social media platforms such as Facebook, Twitter, Pinterest, Google+, Instagram, and YouTube to enhance its awareness among the consumers and users of social media.The brand implements numerous campaigns to enhance its outreach which has been successful in providing Pepsi with a great response from the consumers.